Three Lessons to Learn from Social Media
If churches want to move away from performing for a passive audience, they can learn a few key lessons from the successful social media giants.
Lesson 1: Let people talk.
… Instead of a sermon, set up discussion groups or conversation pairs to explore God’s Word together. Use questions to get them thinking, rather than feeding them the answers. Create learning opportunities which allow them to reflect and grow. Empower God’s people to think for themselves.
Lesson 2: Listen when they talk.
Giving people a voice in church empowers them to use it outside of church. Affirm people when they contribute and speak up – they have something of value to share with God’s family. If you stop speaking and start listening, you allow room for the Holy Spirit to talk through others. Pay close attention to those who appear to be “the least of these” – many times, it is the youngest, or most broken members of the church who have the most profound insights to share.
Lesson 3: Prioritise connection.
I’m not talking about that “one-way” connection, where the pastor smiles and shares personal stories and the audience members feel connected, even though he doesn’t know their names and probably can’t even see them through the bright stage lights. And I’m not talking about that “shallow” connection that occurs when morning tea is the only interaction time built into the regular meeting time – often in a different area from the sermon and worship and “spiritual stuff”. I’m talking about letting people really connect with each other – through shared experiences, shared stories and laughter. I’m talking about setting up our meeting times to build relationships with each other, not just stare at the back of each other’s heads.
Social media is not just a “fad”. It is a global shift in the way we communicate and interact. It is impacting businesses, governments and establishments worldwide, and it is already changing the way many people do church.
It’s time to sit up and pay attention to the underlying message – people want to be heard, they want to contribute, and above all, they want to connect.
Full article : http://www.churchinacircle.com/2013/04/22/3-lessons-churches-can-learn-from-social-media/